The brief is to attract new and experienced pilots to consider moving to Dubai and join Emirates. During our research, we found out that at that time Emirates has world’s largest fleet of wide-body aircraft and the world’s largest operator of A380 and 777. The concept is simple. Ask pilots to be part of the world’s fastest growing airline.

01 Print

Using the planes to create patterns, it creates unusual graphic while visualising the grandeur of Emirates.

02 Digital Banner

Interactive banner which pilots have to sort planes to the right hangar.

03 Digital Billboard

04 Installation

A more artistic approach combining 240 model airplanes to form a giant airplane.

Using travelator, it gives the illusion of never-ending planes coming out from a hangar.

05 Ambient

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